Good Call
by Carlos Hernadez
I think that it is safe to say that in the summer of 89', you couldn't help
but pick up a newspaper or magazine that didn't include at least some mention or reference regarding the upcoming "new" Batman movie. So in scanning those articles I had the chance to come across some very oddball things that continue to stick in my mind. Sort of like that bikini clad blond whispering into the hotdog from the old Batman episode. Another such thing is this article from "The Dothan Eagle".The story itself begins pretty lame; Batman merchandise sweeping the nation, blah, blah, blah. Yeah, tell me something I don't know Dick Tracy. Anyway, just when you're ready to chuck the thing, you get to the wisdom of Steven Levitt, president of a business called Marketing Evaluation. Now, I have made some bonehead calls in my life, but read what this "expert" predicted about the movie. "A flop?"...."limited audience appeal" you say...tisk, tisk, tisk, poor Steven; What DID they slip in your coffee son? Moon Mullins & Chicken Little more popular? OK class, picture me a "Cecil". "That's the one with the beanie right?" Who did you guys test; foreign exchange students? Tibetan monks perhaps? Either way, what saved this guy from the "Bathole of the Month" column was the fact that when I tried calling this company in Dothan it's number had been disconnected. Alas, I can see that it would be a little difficult to be taken seriously after touting that the movie was going to be a bomb. Well, his loss his our gain I suppose; hardy har har....Deputy Dog indeed.
Well, if you're ever in Dothan make sure to say hello to Steven while you're there. Just remember to tell him you do want fries when he asks you to drive up.
C.